The Pixel Project’s “Paint It Purple” campaign is a global campaign held throughout October 2010 to:
•Raise awareness about Domestic Violence (DV) and other forms of Violence Against Women (VAW) around the world.
•Raise funds for The Pixel Project, our partners and participating VAW organisations around the world.
We are leveraging on the U.S.’s National Domestic Violence Awareness Month to spread awareness about DV and other forms of VAW in communities worldwide.
This campaign involves:
Online – A Social Media Campaign:
Inspiring volunteers, partners, supporters, friends, family and the global public to help The Pixel Project “paint” the internet purple (the colour of the VAW and DV cause) through a viral and very visual campaign using twibbons, buttons, banners and blogskins.
On-the-Ground – A Media-Friendly Event – “Paint It Purple” Parties (2 October 2010)
“Paint It Purple” Parties will be held by The Pixel Project in conjunction with our partners and any other VAW organisation or grassroots community group who wish to:
•Support the global fight to end DV and all forms of VAW
•Jointly raise funds and awareness for their chosen VAW/DV charity and The Pixel Project.